Bootstrap Social Media Logo


I wanted to share a new logo I created for a very cool company: Bootstrap Social Media. As their website states, they 'help individuals, businesses and non-profits obtain social media focus within their network and industry vertical'. In today's age it is so important to have your social media marketing strategy established, and this is the company to help you accomplish that goal.
Bootstrap Social Media is the idea of pulling yourself up by your 'bootstraps'. My direction was the idea of a stick dude inside some huge boots. The logo was to look 'professional, yet funky', since the company has a caring, yet alternative approach.

I decided to create a person that was a bit more complex than the 'stick dude', exhibiting an old-school handyman-type look. I figured this would work, considering the purpose of Bootstrap Social Media is to help build a strong social media structure within your company.
Doesn't he look like someone who would be happy to help you out?

Have a great day! I'll be back later with a new Daily Animal Doodle.