Booth Tour {Surtex 2015}

In my last post, I explained our booth design and why we made certain choices. Today, I'd like to give you a little tour. Welcome to the Happy Happy Art Collective booth!

tammie, emily and Jill at the start of the show. Come on in!

 

As I previously explained, we decided to have one wall dedicated to patterns (the raindrop wall) and one wall dedicated to characters. Jill did a quick sketch of the character wall to get an idea of how everything would lay out.

Jill's sketch of the character wall.

 

I designed a simple scene for our characters to walk on consisting of some rolling, grassy hills and a rainy blue sky. We all contributed a few flowers to sprinkle throughout the grass. Our characters, umbrellas and cloud were all printed on foam core. Some pieces ended up being four feet tall! I found some giant pipe cleaners that worked perfectly as the handles for the umbrellas - and their fuzzy texture was super fun!

Once the characters were attached, we cut raindrops out of adhesive white vinyl that we stuck all around. We didn't want to get them printed directly on the banners, so we would have some flexibility with placement. 

Singing in the rain!

 

For the raindrop wall, we each had a cloud that "rained" giant raindrops full of our patterns. The raindrops ranged from 1' to 2' tall - pretty big! tammie designed the bold painted plaid pattern for the background banner which allowed our raindrops to really pop.

It's raining, it's pouring...patterns!

 

As you can see in the above photo, we had a skinny wall that was kinda hidden from view. We decided to make our useless wall into our Happiness Soaker display. Jill painted some cork board for hanging our soakers and we stuck some more white raindrops all around.

Soaker wall!

 

Because there were three of us sharing the booth, we thought having two tables would allow us to have multiple options for displaying our work and promos. The tall table was for our promos.

The tall table worked great for grab-and-go promos.

 

Jill picked up some Poppin boxes to keep our postcards, business cards, magnets, pencils and stickers organized.

Look at all the fun stuff!

 

The low table was perfect for sitting down and browsing our books. And when we were extra busy, we were able to utilize the tall table for sharing our portfolios, as well.

Have a seat!

 

We had a box full of props for our selfie station. Grab a prop and snap a pic!

#HHACselfie

 

I also liked having a prop as I stood in the aisle trying to convince people to stop by our booth. I mean, how can you resist this? ;-)

Hammin' it up.

 

Last, but not least, here is our lovely raindrop garland and sign. I just love how those raindrops look when the light hits them.

I absolutely love how our booth turned out. It was not only unique, but it perfectly represented us as artists. And just in case you're not smiling yet, here are a few more shots to sum up the experience:

In case you missed my other four Surtex posts, you can find them here:

Part 1 - Promo Mailers

Promo Mailers Part 2

Part 3 - Final Prep

Part 4 - Building the Booth

Until next time,